Elsie Russell

My mother and father, Elsie and Norman Russell started our flower store in Shipley back in 1954. They worked incredibly hard for the first five years both to establish the business and to raise me. Another ten years later and I joined them at the age of fifteen, ready to start my apprenticeship as a trainee florist. After only three years I realised that floristry was my life and decided to attend college to become the best that I could possibly be.

Having completed my education I was ready to take the world by storm and immediately set about broadening our horizons. I travelled to Holland to establish relationships with some of the best flower growers in the world. I also learned a thing or two about how to create awe inspiring displays and returned to England brimming with ideas and inspiration.

After meeting my wife Erica we have become a close creative team and not surprisingly she loves to travel the world with me to find you the finest flowers this green and verdant planet has to offer.

Vanessa joined us twenty four years ago as a young girl (although she still doesn't look a day over 21!).

With our passion for flowers spanning three full generations we absolutely love to create a smile at every possible opportunity. We hope you love our flowers as much as we do.

Howard Russell